At OPPiDEA, we realize that a thorough product assessment is more than an off-the-shelf market or business strategy report. It requires building a deep and unbiased view of the product, layered with compelling insights on the trends, drivers, and challenges that influence product adoption. OPPiDEA helps you weave together market dynamics, technology adoption, and other factors into a cohesive assessment that influences product decisions from the boardroom to field marketing.

Almost everywhere you look, products are turning “smart” by connecting with data monitoring devices and integrating components such as machine learning and artificial intelligence. These digital advancements are generating a treasure trove of user data (aka: Big Data), which when gleaned effectively, highlight critical insights on product usage and user preferences. OPPiDEA uses sophisticated product analytics capabilities to help you aggregate, analyze, and optimize important product information to generate valuable insights.

As a key part of the continuous product improvement lifecycle, benchmarking measures and compares your product to the competition, identifying opportunities.
At OPPiDEA, we take a tactical approach to benchmarking. We focus on understanding the feature-specific aspects that differentiate your products from the competition, so you can overcome objections and better position your product throughout the sales cycle.

OPPiDEA’s product battlecards synthesize and condense rigorous research and in-depth product benchmarking data into concise, visually engaging documents. Battlecards present executive-level competitive differentiators and value drivers, helping your sales teams navigate potentially difficult, deal-breaking product feature discussions.