As a premier research firm, OPPiDEA uses data-driven
analytics and insights to fuel your growth.

Today’s business world is constantly defining the “new normal.” But even amid unforeseen market disruptions and economic ambiguity, business executives still need to make fact-based business decision to grow the business.

Uncertainties can open the door to opportunities

To capitalize on uncertainty, business leaders must balance lessons learned while keeping a critical eye on emerging trends and evolving marketplaces. Businesses that shape forward-looking strategies are often rewarded by investors.

OPPiDEA gives you the insights and perspective you need to navigate even the most volatile, uncertain, and complex business environment and find and pursue realistic growth opportunities across industries, geographies, and product lines.

Find the insights that matter the most to your success

To transform marketplace challenges into strategic opportunities, you need data-driven insights. By building a repertoire of marketplace perspectives, you can also generate original opinions and answer questions most relevant to boardroom discussions.

Uncover the landscape

Build winning go-to-market strategies based on a deeper understanding of your target accounts, customer needs, and competitor landscape.

Explore new horizons

Identify the right growth opportunities by country, industry, or M&A.

Disrupt and evolve

Assess the impact of market and technology disruptions and how to utilize them as levers for success.

Understand viability

Identify the financial, reputational, and business risks associated with a client, competitor, vendor, or potential acquisition target.

Transform the business

Recognize and implement ways to transform and evolve the business from a strategic, operational, and sales and marketing perspective.

Mitigate risk

Detect financial, operational, regulatory, brand, and reputational risks and mitigate them effectively across the enterprise.

Build impact

Build on thought leadership and industry-relevant opinions to create brand and marketplace eminence.

Our point of view insights are designed to integrate with your institutional knowledge, leading to actionable insights. We deliver practical answers on the subjects that matter most to your success. The goal is to not only aid executive decision making, but ensure you have the intelligence needed to compete in the marketplace and enhance investor wealth.

Robust, targeted research serves as the foundation for data-driven and insight-backed decisions

OPPiDEA’s business model is uniquely positioned to develop a holistic understanding of your business situations. Our assessment is driven by our team of research experts, insight specialists, and astute marketing and sales professionals. Our team has decades of research, analysis, and account management experience layered with industry expertise and backgrounds in several adjacent domains such as B2B sales and marketing and strategic planning. Our insight specialists have access to our proprietary databases and research related to Fortune 500 companies, mid-market firms, and start-ups. Our analysts can also call on a network of carefully selected international experts through the OPPiDEA Network of Excellence.

OPPiDEA’s Proprietary 3C Model of Engagement

Connect

Robust, targeted research serves as the foundation for data-driven and insight-backed decisions

Your first point of contact is our insights consultants. With decades of experience in powering-up and executing research-backed business strategies, our insight consultants will work through the layers of your organization to understand and provide advice on your top strategic or operational priorities.

Convince

Use fact-based insights to find practical solutions

We use a curated team of research and insight specialists to produce tangible answers to your most pressing business challenges. The research is rigorous, diligent, and discerning as our specialists flex their skills ranging from synthesizing in-depth research to generate well-analyzed responses to difficult “so-what” and “what-if” scenarios. Our unique combination of data and insight helps our clients align leadership priorities, accelerate organizational capabilities, transform business models, and optimize business performance.

Convince

Use fact-based insights to find practical solutions

We use a curated team of research and insight specialists to produce tangible answers to your most pressing business challenges. The research is rigorous, diligent, and discerning as our specialists flex their skills ranging from synthesizing in-depth research to generate well-analyzed responses to difficult “so-what” and “what-if” scenarios. Our unique combination of data and insight helps our clients align leadership priorities, accelerate organizational capabilities, transform business models, and optimize business performance.

Collaborate

Optimize around a roadmap for success

We are in it for the long-term, lending our insights and working with you on a defined roadmap to achieve your strategic priorities and solve your most pressing problems. We empower your executive teams to make timely, insight-driven decisions based on industry research, thoughtware, and best practices. We help you achieve business outcomes and marketplace wins with confidence.

Our Insight Consulting 3C approach also helps you preempt and mitigate risks. We stand with you every step of the way as you bring about meaningful changes to your bottom-line, create and sustain higher wealth for your investors, and position your organization as an industry thought leader and market pioneer.