Flexing innovative capabilities or a transformational operating model, new digital-native entrants are disrupting markets and capturing share of wallet. Throughout technology, telecom, retail, healthcare, financial services, and logistics—and even in traditional industries such as manufacturing, energy, and utilities—we are witnessing a growing number of companies using a unique combination of physical and digital assets for competitive advantage.
“Born in the digital” companies, whose business platforms involve search engines, e-commerce, and digital wallets, are leveraging access to customer data, creating new business models, and causing market disruption. A deep understanding of your competitive landscape is key to mapping future success.
OPPiDEA’s proprietary competitive intelligence (CI) framework uses a targeted and methodical approach to identify where your products and services fit within the new competitive landscape and how they match up to offerings from emerging competitors. Use these insights to better position your offerings and secure a larger share of wallet.
Disrupting events such as a financial crisis or a global pandemic trigger unprecedented headwind. This turns the competitive landscape into possibilities for quick pivots, divestments, and acquisitions as businesses explore new avenues to recover growth, converting challenges into opportunities.
Disrupting events such as a financial crisis or a global pandemic trigger unprecedented headwind. This turns the competitive landscape into possibilities for quick pivots, divestments, and acquisitions as businesses explore new avenues to recover growth, converting challenges into opportunities.
More than 80% of boardroom decisions are driven by what the competitors are likely to do tomorrow.
More than 80% of boardroom decisions are driven by what the competitors are likely to do tomorrow.
OPPiDEA’s Competitive Intelligence framework:
OPPiDEA’s Competitive Intelligence framework:
Goes beyond traditional competitive research
Identifies six critical areas of competitive intelligence impact
Develops a razor-sharp view of the market
Puts you at the center of competitive analysis
Provides actionable CI insights that help you win in the marketplace
OPPiDEA’s Six Impact Areas for Competitive Intelligence
OPPiDEA’s Six Impact Areas for Competitive Intelligence
Impact Area 1
Financial viability assessment
Assess key income, balance sheet, and cash flow statement metrics and ratios Augment analysis with OPPiDEA’s bespoke financial performance database Evaluate performance and identify trends Assess key income, balance sheet, and cash flow statement metrics and ratios Augment analysis with OPPiDEA’s bespoke financial performance database Evaluate performance and identify trends
Impact Area 2
Go-to-market radar
Research competition’s go-to-market (GTM) strategy Evaluate the competition’s target customer, use of technology, and marketing priorities Benchmark the competition on customer experiences, digital journey, and key issues such as ESG Map and analyze your GTM strategy against the competition Research competition’s go-to-market (GTM) strategy Evaluate the competition’s target customer, use of technology, and marketing priorities Benchmark the competition on customer experiences, digital journey, and key issues such as ESG Map and analyze your GTM strategy against the competition
Impact Area 3
Geographic navigator
Analyze the competition’s expansion strategies and investment priorities Develop insights on competitive movement in a region or country you want to enter or expand Evaluate the ability of competitors to navigate political, economic, social, technology, legal and regulatory, and environmental (PESTLE) opportunities Review your competitive position in a geography Develop insights on competitive movement in a region or country you want to enter or expand Analyze the competition’s expansion strategies and investment priorities Evaluate the ability of competitors to navigate political, economic, social, technology, legal and regulatory, and environmental (PESTLE) opportunities Review your competitive position in a geography
Impact Area 1
Financial viability assessment
Assess key income, balance sheet, and cash flow statement metrics and ratios Augment analysis with OPPiDEA’s bespoke financial performance database Evaluate performance and identify trends Assess key income, balance sheet, and cash flow statement metrics and ratios Augment analysis with OPPiDEA’s bespoke financial performance database Evaluate performance and identify trends
Impact Area 2
Go-to-market radar
Research competition’s go-to-market (GTM) strategy Evaluate the competition’s target customer, use of technology, and marketing priorities Benchmark the competition on customer experiences, digital journey, and key issues such as ESG Map and analyze your GTM strategy against the competition Research competition’s go-to-market (GTM) strategy Evaluate the competition’s target customer, use of technology, and marketing priorities Benchmark the competition on customer experiences, digital journey, and key issues such as ESG Map and analyze your GTM strategy against the competition
Impact Area 3
Geographic navigator
Analyze the competition’s expansion strategies and investment priorities Develop insights on competitive movement in a region or country you want to enter or expand Evaluate the ability of competitors to navigate political, economic, social, technology, legal and regulatory, and environmental (PESTLE) opportunities Review your competitive position in a geography Develop insights on competitive movement in a region or country you want to enter or expand Analyze the competition’s expansion strategies and investment priorities Evaluate the ability of competitors to navigate political, economic, social, technology, legal and regulatory, and environmental (PESTLE) opportunities Review your competitive position in a geography
Impact Area 4
M&A due diligence
Build insights on strategic and bolt-on acquisitions, mergers, divestments, or spin-off deals Better understand rationale, facts, and unique M&A details Identify deals that reflect a shift in industry or technology adoption Leverage insights from OPPiDEA’s deal tracking database to develop deeper insights Build insights on strategic and bolt-on acquisitions, mergers, divestments, or spin-off deals Better understand rationale, facts, and unique M&A details Identify deals that reflect a shift in industry or technology adoption Leverage insights from OPPiDEA’s deal tracking database to develop deeper insights
Impact Area 5
Investor viewpoint
Create a collective view of analysts, market observers, and investor communities Track and analyze the competition’s market capitalization, stock performance, and analyst observations over time Understand how the competition is leveraging the view of the street to build investor value Create a collective view of analysts, market observers, and investor communities Track and analyze the competition’s market capitalization, stock performance, and analyst observations over time Understand how the competition is leveraging the view of the street to build investor value
Impact Area 6
Human capital indicator
Understand the competition’s ability to attract and develop the right talent and capabilities Leverage talent insights to develop human capital strategies and strategic hiring plans Understand the competition’s ability to attract and develop the right talent and capabilities Leverage talent insights to develop human capital strategies and strategic hiring plans
Impact Area 4
M&A due diligence
Build insights on strategic and bolt-on acquisitions, mergers, divestments, or spin-off deals Better understand rationale, facts, and unique M&A details Identify deals that reflect a shift in industry or technology adoption Leverage insights from OPPiDEA’s deal tracking database to develop deeper insights Build insights on strategic and bolt-on acquisitions, mergers, divestments, or spin-off deals Better understand rationale, facts, and unique M&A details Identify deals that reflect a shift in industry or technology adoption Leverage insights from OPPiDEA’s deal tracking database to develop deeper insights
Impact Area 5
Investor viewpoint
Create a collective view of analysts, market observers, and investor communities Track and analyze the competition’s market capitalization, stock performance, and analyst observations over time Understand how the competition is leveraging the view of the street to build investor value Create a collective view of analysts, market observers, and investor communities Track and analyze the competition’s market capitalization, stock performance, and analyst observations over time Understand how the competition is leveraging the view of the street to build investor value
Impact Area 6
Human capital indicator
Understand the competition’s ability to attract and develop the right talent and capabilities Leverage talent insights to develop human capital strategies and strategic hiring plans Understand the competition’s ability to attract and develop the right talent and capabilities Leverage talent insights to develop human capital strategies and strategic hiring plans
OPPiDEA offers a reality check on your competitive positioning, helps you prepare a path forward, and positions you for marketplace success.
OPPiDEA offers a reality check on your competitive positioning, helps you prepare a path forward, and positions you for marketplace success.
OPPiDEA’s Six Impact Areas for Competitive Intelligence helps clients:
Create a roadmap for success in a competitive and evolving marketplace
Define unique and differentiated value propositions
Design proactive moves to pre-empt the competition’s strategic planss
Refine business development investments to improve ROI